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OUR
INSPIRATION

The world of fine fragrance is an industry often bound by tradition, one that has long favored a singular narrative. Yet, against this backdrop, Inspired By Ruach emerged—undaunted, unrelenting, and uncompromising in its vision. Founded in 2012 within the Shumate family, this Black-owned, all-female house is the result of sheer determination, where resilience met artistry, and legacy took form in scent. Ruach—the breath of God—is the essence of life itself, an invisible force that moves through creation. It is this sacred philosophy that shapes every formulation, every note, every composition. Rooted in spirituality, naturalism, and beauty, Inspired By Ruach is not merely a brand; it is a statement of bold elegance, a reflection of ancestors who carried themselves with quiet strength and undeniable presence. What began as a solitary vision—a single individual seeking to disrupt, to redefine—has evolved into a house that stands with distinction. Ingredients are sourced from the far reaches of the world, from the delicate florals of France to the deep resins of India and the pristine botanicals of Korea. Yet, the heart of Inspired By Ruach remains unchanged: artisanal craftsmanship, small-batch precision, and a relentless pursuit of excellence. Scent is memory. Scent is power. Scent is the silent language of humanity, a universal thread that binds us across time. And in every meticulously crafted bottle or jar, Inspired By Ruach captures that language—whispering to those who seek not just luxe, but a legacy. Illustrious, Bold, and Radiant.

Embrace the essence of purity with our products, expertly crafted from all-natural ingredients sourced from the finest regions of Europe, India, and Asia. We take pride in our transparent approach, ensuring that each product caters to your unique beauty needs. Experience the difference of quality ingredients that nourish your skin and celebrate your natural beauty. Treat yourself to our exquisite line today!

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